GA4 & GTM Audit: Find What Your Tracking Gets Wrong
A structured review of your Google Tag Manager container, GA4 property, data layer, consent setup and ad platform conversions, ending in a prioritised fix list your developers can act on.
Why your current setup is failing.
These are the failures we find most often when we audit an account.
Revenue in GA4 does not match the store
Duplicate or missing purchase events
Consent Mode not respected by every tag
Ad platforms optimising on bad conversion data
The Starluxe Method
A battle-tested sequence engineered to maximize velocity and precision. No fluff, just code and strategy.
Container review
Every tag, trigger and variable checked for duplicates, dead code, firing order and consent settings.
Data layer and events
Ecommerce events and parameters validated against GA4 recommended events, order by order.
Property configuration
Data streams, key events, filters, attribution, retention and linked products reviewed in GA4.
Prioritised fix list
Each finding ranked by revenue impact and effort, with the exact change needed.
Core Deliverables
Expected Impact
GA4 & GTM Audit: frequently asked questions
What does a GA4 and GTM audit cover?
Your Google Tag Manager container, GA4 property settings, data layer and ecommerce events, consent setup and the conversions your ad platforms receive.
What do we need to give you?
Read access to GTM and GA4, and ideally to your ad accounts and store admin so events can be compared with real orders.
Can we check our container before booking?
Yes. The free GTM Container Inspector lists every published tag, trigger and variable and flags common problems.
Do you fix the problems as well?
Yes, if you want us to. The fix list is written so your own developers can implement it, or we can do it as a follow-on project.
Ready to Initialize?
Stop guessing. Start scaling with a GA4 & GTM Audit system built for performance.
Start With an Audit